With half the year now resolved, we face the downhill slope as the last few moments of the 2010s are destined to rush past us. Likewise in rap, it feels like we’re hurtling towards a breaking point. More and more, the industry feels determined to serve up ideas that seem novel or fascinating at the start, but now feel exhausted and overly ‘familiar’. Soon, another generation will become the more prominent ‘young audience’ for the genre, and the next few years are going to signify a broader shift as musical styles and tastes will change—perhaps for the better of the genre, and all of us! It’s hard to predict accurately when any of these propositions will come into vogue with a more general audience, but even the most seemingly inane threads have served as useful genesis for ideas far down the line. For the moment, it’s simply a matter of granting due diligence to as much as possible while rejecting the eager desire to point to some self-appointed ‘zeitgeist’ which almost always fails to include a broader picture. This quarter finds rappers who are echoing the dawn of the decade’s trends through refinements, hint at breaking away from the pack, or have been the ones leading the jump the whole time.